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PharmaHub
CLIENT
INDUSTRY
SERVICES — DELIVERABLES
A global leader in providing reliable analytical data and analytics to accelerate the pace of innovation
Medtech
Pharmaceutical
Pharmaceutical
WORKSHOPS
USER FLOW
JOB / USER STORIES
A/B TESTING
CREATIVE CONCEPT
INFORMATION ARCHITECTURE
VISUAL DESIGN
COMPONENTS LIBRARY
INTERACTIVE PROTOTYPE
PRESENTATION
An MVP for international trading platform that will use the database of the existing customer product and expand opportunities for buyers and sellers of the pharmaceutical companies.
The task included building a complete workflow, creating a visual concept, design library of components from scratch and an interactive prototype, which was also used for a research, testing and other workshops.
The task included building a complete workflow, creating a visual concept, design library of components from scratch and an interactive prototype, which was also used for a research, testing and other workshops.
DESCRIPTION — ROLE
An interactive system that allows the client to simultaneously see the overall structure and be able to switch to the specific mockup. At the same time, the mockups were linked into the prototype. This helped to save time and effort on preparing scripts for internal testing.
Information Architecture
The very beginning – watching training videos, presentations, documentations, meeting, user survey data and analysis of existing similar platforms.
Discovery — Kick-off
A single-screen home page in order to focus the user on the main action – to start a searching. Four main categories, sections of product search and supplier search, recent queries and popular.
START — SEARCH
Communication to agree on special details and, if necessary, make repeated requests. All documents are stored in the chat and are always at hand.
CHAT — NEGOTIATION
Fulfilling the form and submitting the request. Proceeding to negotiation step.
REQUEST CREATION
Detailed information about company. The page contains basic and additional information about the company's branch, statistics, all certificates received, inspection reports, lists of services, opportunities and a list of products.
COMPANY PROFILE
Feedback
CONCLUSION
TESTIMONIAL
After completing of MVP all the materials, layouts, concepts and other deliverables were transferred to the client design team for a trial run and further work. The main product managers left pleasant feedback to the whole team and me personally.
Case study is conceptual. Feedback is real.
Ian – your designs have received positive feedback from internal stakeholders, and most importantly from customers and soon-to-be users. You’ve been great at coming up with design solutions to sometimes tricky problems, and your hard work and quick design iterations have been much appreciated. I’d often see you make changes in Figma in real time as soon as our feedback went in.
Also, thanks for working with Alejandra on the handover and getting us to a good place before launch and setting up concepts for future work.
Also, thanks for working with Alejandra on the handover and getting us to a good place before launch and setting up concepts for future work.
Product Manager
We appreciate your time and commitment on this initiative, in particular at the beginning of the year you were very helpful to get us back on track with designs and help establish a professional design approach. The progress since has been really great.
You missed out on the chance to see beta feedback results but 100% of users provided “good” or “great” ratings on the look and feel as well as navigation.
Great outcome!
You missed out on the chance to see beta feedback results but 100% of users provided “good” or “great” ratings on the look and feel as well as navigation.
Great outcome!
Senior Director, Product Manager
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