functional
smart
useful
functional
smart
useful
functional
solution
but also
attractive
elegant
beautiful
attractive
elegant
beautiful
attractive
design
not only
application
product
brand
application
product
brand
application
deserves
every
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DIGITAL PRODUCT DESIGNER
Ian Kittsel
introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧ introduce ✧
experience ✹ experience ✹ experience ✹ experience ✹ experience ✹ experience ✹experience ✹ experience ✹ experience ✹ experience ✹ experience ✹
About
INTRODUCE
EXPERIENCE
Hello, I'm Ian
General
I'm a Lead/Senior Product Designer with 10+ years of experience leading product design for B2B and B2C web and mobile digital products. My background spans FinTech, PharmTech, enterprise software, analytics platforms, and complex SaaS products.
Leadership
I lead design from product strategy and discovery to implementation, defining user experiences, building scalable design systems, and aligning business, product, and engineering teams around effective solutions.
Management
I also have experience managing and mentoring design teams, establishing design processes, maintaining design quality, and helping designers grow while delivering impactful products.
feb, 2018
EPAM Systems, Inc.
services – deliverables
global
life science & healhcaree
PharmTech
b2b
b2c
ecommerce
web
mobile
visual design
design system
description
Worldwide international company that specializes in software engineering services, digital platform engineering, and digital product design. The general focus of the unit was Life Science & Healthcare.
role
Experience working in international multicultural distributed teams on product and enterprise projects. Independently managed design tasks and collaborated in cross-functional teams (Product, BA, Dev, QA). Focused on B2B solutions, primarily in the PharmTech sector. Designed web, mobile, and cross-platform products from concepts to high-fidelity prototypes. Worked directly with clients, conducted UX research and workshops, built UI kits, supported development, and ensured implementation quality.
oct, 2022
Sber
services – deliverables
Local – top
fintech
b2b
b2c
web
mobile
design system
creative concept
ux research
product design
description
The largest bank in Russia, Central and Eastern Europe, and one of the leading international financial institutions.
role
Independently managed product design tasks for web and mobile products. Covered the full product design cycle: from problem definition and hypotheses to final implementation and development support. Participated in UX research and prepared interactive prototypes. Designed complex user flows considering business, technical, and design system constraints. Ensured high UI quality and product consistency. Collaborated closely with cross-functional teams, presented and defended solutions, and contributed to the internal design community.
apr, 2023
Sber. Clickstream
services – deliverables
Local – top
fintech
b2b
web
analytics
creative concept
ux research
product design
description
Internal product analytics service
role
Led the design direction for a product analytics platform, shaping UX strategy, analytics workflows, and the overall product experience.
Introduced design review and design debt processes, improved design quality and consistency, and initiated the product redesign and visual identity while working across business, product, and engineering teams.
Introduced design review and design debt processes, improved design quality and consistency, and initiated the product redesign and visual identity while working across business, product, and engineering teams.
≈ 2007
the Beginning
description
Different small local agencies
may, 2013
Molinos
services – deliverables
Local – top
art direction
leadership
b2c
ecommerce
creative
web
mobile
branding
description
A medium-sized creative agency dealing with a wide range of digital development.
role
Focused on a player-coach role: full ownership of design and end-to-end project delivery from presales and tenders to release. Managed client communication, requirements gathering, and solution presentations. Designed web and mobile interfaces, branding, and digital communications for websites, services, and landing pages. Led multiple projects simultaneously. Managed a small design team, provided art direction, reviews, and hiring support. Successfully won tenders through proposed design concepts.
apr, 2023
Sber. Clickstream
services – deliverables
Local – top
fintech
b2b
web
analytics
creative concept
ux research
product design
description
Internal product analytics service
role
Led the design direction for a product analytics platform, shaping UX strategy, analytics workflows, and the overall product experience.
Introduced design review and design debt processes, improved design quality and consistency, and initiated the product redesign and visual identity while working across business, product, and engineering teams.
Introduced design review and design debt processes, improved design quality and consistency, and initiated the product redesign and visual identity while working across business, product, and engineering teams.
Expertise
KEY SKILLS
RESPONSIBILITIES
In a word...
Designed
CLIENTS
PARTNERS
Worked with & worked for
I have worked in different projects for different companies, from small local to international and really large. Some of them.
Projects
WORK
CASE STUDY